Seeking a sustainable waterfront
The costs and complexities of doing business on the bay are high. As long-time waterfront business owners, no one knows these unique challenges as well as we do. It is our belief that greater mutual benefit and economic sustainability would be realized from working together to advocate for existing businesses while also protecting the arts and the district’s legacy industries.
This includes things like regulatory streamlining to allow us to better address infrastructural needs, environmental advocacy to help us carve out a place for ourselves in the Blue Economy, as well as promoting a commercial diversity that is vital to the continued viability of the district as a whole. We know that a thriving waterfront requires a robust, interdependent ecosystem of businesses and services.
Our policy focus
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Blue Economies seek to conserve marine environments while using them in a sustainable way to deliver economic growth. A thoughtful Blue Economy program would incorporate the voices of all the professionals along Sausalito’s waterfront and use innovation and diversification to enhance and bolster the delicate network of maritime services along Sausalito’s waterfront.
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The navigational channel spanning Sausalito’s waterfront needs to be dredged in its entirety. The City-owned facilities at Turney Street and the Waterfront center at Cass Gidley Marina need to be restored to fulfill their status as a proper public amenity. We seek a more vibrant waterfront, and streamlining a process for more regular maintenance of the waterfront is a critical part of that.
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The costs and complexities of doing business on the bay are high. We believe that greater mutual benefit would be realized from working together to protect, promote and advocate for our waterfront businesses by educating regional agencies about these costs, and working together to streamline processes for getting things done in a more efficient manner.
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Our City’s marinas are the recreational heartbeat of Sausalito. The Sausalito waterfront offers many ways to recreate and to enjoy the waterfront whether it be through boat ownership, kayaking, chartering a boat, dining, or simply strolling. As such, waterfront properties should have broader latitude in how they activate their sites for the public. From boat shows to pop-up markets and other novel uses, the current use framework is overly burdensome in preventing many of these activities from taking place.
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Both economic diversity AND environmental stewardship can (and must) exist harmoniously - it doesn't have to be one or the other. The Sausalito waterfront should be thriving but is instead being slowly crushed by “anti-gentrification” pressures, regulatory red tape and environmental regulations. As marina operators and waterfront businesses, we are subject matter experts at finding innovative ways to protect and preserve the environment while creating economic opportunities.
What People Are Saying
“Sausalito's waterfront is lined with family-owned small businesses that are subject to economic pressures common to all small business owners. However, the added pressure of onerous environmental and land use regulations on both local and regional levels adds a layer of complexity unique to Sausalito’s maritime businesses.”
— Ross Tefft, Silver Seas Yachts
“On a per acre basis, Marinship generated sales tax income of $4,653 per acre while Downtown generated $41,271 per acre. Nearly 10 times the sales tax revenue. The Marinship is severely underperforming.
— Adrian Brinton, Sausalito Resident
“The Marinship may hold the key to putting the City on firmer financial footing while simultaneously preserving all the elements of the Marinship that we like.”
— Ron Albert, Sausalito Resident and Former Mayor
“The existing marinas and businesses along Sausalito’s waterfront are multi-generational, family-owned businesses – we haven’t sold out to larger corporate groups, and we have a deep-rooted understanding of how to keep Sausalito’s waterfront viable and have helped shape Sausalito’s core community character.”
— Raul Carlos, Harbormaster, Marina Plaza